I’ve seen this time and time again. Thousands of people hopping onto the internet expecting that they can somehow make money starting from $0. To be honest, this really isn’t plausible if you think about it. So let’s not be daft, and let’s use the gray matter effectively.

I mean, does a company like Wal-Mart just decide one day, "Hey, let’s open this mega store that carries like everything a person would need so they don’t have to shop anywhere else. Then, let’s also make the prices so ridiculously low that they won’t want to shop anywhere else. Oh, and let’s get all these products that we’re going to sell for free."

What, did they just "fall off the back of a truck somewhere in New Jersey"?? I don’t think so! Every single company has to have cash on hand to start up their business with. EVERY SINGLE ONE OF THEM. Whether they have to buy supplies, advertising space, or products to resell to their customers, all of them have to have real money to purchase this stuff with.

It’s no different with an online business. You STILL HAVE TO HAVE MONEY TO SPEND IN ORDER TO SEE A RETURN. It’s basic economics here. With that being said, you also need to know WHERE to spend your money for it to do you the most good and see the most profits as a result of spending it. So, be choosy where you spend your money. Just know that you need to have it in order to make it.

Important note in the next lesson on Internet Marketing - Lesson 6